LONDON – “Hey dude, who is the guy sitting over there?” “I don’t know! Shake your phone!”. A little more time and it will be a new way to make new friends. That’s a Corso12’s idea, an italian startup, today at London Leweb.co since it has been chosen as one of the finalists among 350 startups

LONDON – To dunk or not to dunk! That’s the successful slogan of an advertising campaign getting millions of likes on Facebook. It’s the Oreo’s advertising campaign. If the famous biscuit brand wanted to have the same success with a traditional advertising campaign, they would have to spend millions of dollars; almost one dollar per one Facebook like. Instead, with a simple but well-thought out slogan and using the most popular social networks, now Oreo has almost 34 million fans on Facebook, and loyal fans at that.

LONDON – If there had been a mobile phone during several historical moments, what would the photos have been? Since it’s impossible to travel in time, that’s a question that has been answered by famous advertising agency “Lowe Cape Town” based in South Africa. And the results are the “selfie” pictures you can watch in this post.

LONDON – If I were a cancer patient, I would be worth $0.24. If I had hundreds of friends on Facebook, I’ld be worth $0.00075. If I could buy a new car, I’ld be worth $0.0021 and many more other examples. That’s just a part of a new “menu’” about our privacy that companies specialized in web research sell to other companies self-interested in buying this data. Why? For proposing bespoke offers.