Smart device users spend as much time on Facebook as on the mobile web
apr 2013 12

Android and iOS smartphone and tablet users spend an average of 2 hours and 38 minutes per day on their devices on Facebook, according to new data from Flurry. These consumers appear to significantly favor applications over the mobile web: 80% of their consumption (or 2 hours and 7 minutes daily) is spent inside apps, per the report, while the remaining 20% (31 minutes) is devoted to the mobile web. That means that time spent with Facebook (18% share) rivals time spent with the entire mobile Web.

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Cost Per Like: a subjective valuation of your Facebook fans
apr 2013 28

“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are three ways to “buy” Likes on Facebook. One is through “cost per thousand impressions” (CPM).

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How journalists are using Facebook’s new live Q&A feature
mag 2013 06

Facebook is rolling out a feature that lets journalists host live chats on pages or on profiles with more than 10,000 followers. Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations.

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Google Glass gets Facebook, Twitter, Tumblr Apps
mag 2013 18

Google Glass is about to get even more apps, from Facebook and Twitter to Tumblr and CNN. During a “Developing for Glass” session during its Google I/O conference on Thursday, Google announced several big-name apps for the high-tech glasses, representing a vote of confidence for the technology from a number of the industry’s largest players.

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ShakeChat from London LeWeb 2013: making new friends simply shaking your smartphone
giu 2013 06

LONDON – “Hey dude, who is the guy sitting over there?” “I don’t know! Shake your phone!”. A little more time and it will be a new way to make new friends. That’s a Corso12’s idea, an italian startup, today at London Leweb.co since it has been chosen as one of the finalists among 350 startups

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